Services / Digital Marketing
Marketing you can read the results of.
Search, paid, social and email, run by an in-house team against targets we set with you in month one. Every month you get the same one-page report: what we did, what it cost, what it brought in, and what changes next.
Each channel has a job and a number.
Take one channel or several. Each one is planned, run and reported on its own, so you always know which part of the budget is earning its keep.
Search (SEO)
Technical fixes, page-by-page content, internal links, and the boring monthly maintenance that keeps rankings from sliding.
Measured byQualified organic sessions, ranking pages, leads from organic
Paid search and social ads
Google, Meta and LinkedIn campaigns built around the offers that actually convert, with spend moved weekly toward what works.
Measured byCost per lead, ROAS, share of budget on winning campaigns
Social media management
A monthly calendar, original posts written and designed in-house, community replies during the hours you choose, and the reporting to show what it did.
Measured byReach, engagement rate, profile-to-site clicks, replies handled
Email and newsletters
List hygiene, segmented campaigns, automated sequences for new customers and lapsed ones, and copy written to be opened.
Measured byOpen and click rates, revenue per send, list growth
Content
Articles, guides and landing pages written to answer what your customers search for, in your voice, with a native-English edit on every piece.
Measured byPages indexed, pages ranking, assisted conversions
Four questions, answered in that order.
You shouldn't need a marketing background to read it. If a line in the report needs a paragraph of explanation, the line is wrong.
- What did we do? Campaigns launched, pages published, posts sent, tests run.
- What did it cost? Retainer and media spend, by channel, against the plan.
- What came in? Leads, sales or bookings by channel, with the source you can verify in your own analytics.
- What changes next month? Where we're moving budget, what we're stopping, and why.
| Channel | Spend | Leads | Cost / lead | vs. M2 |
|---|---|---|---|---|
| Paid search | $4,200 | 61 | $69 | -18% |
| Meta ads | $2,600 | 44 | $59 | -7% |
| Organic search | n/a | 37 | n/a | +22% |
| n/a | 19 | n/a | +3% |
Illustrative figures. Next month: shift $800 from Meta prospecting to search brand-defence; pause the two lowest-CTR ad sets.
Three things we won't do, so you don't have to ask.
Own your accounts.
Ad accounts, analytics, domains and social profiles stay in your name. We're added as users. If we part ways, you remove us and nothing breaks.
Mark up media spend.
You pay the platforms directly from your own billing. Our fee is the retainer, and it's the same whether spend goes up or down.
Buy links, followers or reviews.
Nothing that violates Google's or the platforms' policies. It works for a quarter and costs you a year.
Questions
What do you need from us to start?
Access to your analytics, ad accounts and social profiles; a clear statement of what a good customer looks like; and an honest budget. The first month is mostly measurement and setup, and we say so up front.
Do you guarantee rankings or leads?
No, and you should be wary of anyone who does. We agree targets, show you the plan, report what happened, and change the plan when the numbers say to. Our incentive is that you renew.
Who writes the content and designs the ads?
Our in-house team: writers, designers and a video editor. Everything is reviewed by a native-level English editor before it goes out under your name, and you approve anything customer-facing before it publishes.
Can you work alongside an agency we already use?
Yes. Often we take one channel, such as social media management or email, while an existing agency keeps paid search. We report on our part and stay out of theirs.
How is marketing priced?
A monthly retainer per channel, sized to the work involved, plus your media spend paid directly to the platforms from your own accounts. We never mark up ad spend and you keep ownership of every account.